Founder message from Wesley Henderiks lands before launch About GTM Experts
Built by an operator who is on the line for every match.
I'm Wesley Henderiks, and I started GTM Experts because great GTM talent and ambitious agencies kept missing each other — and because the people doing this work deserve a real career, not a disposable seat.
So we pre-vet, intensively train, and embed world-class cold-callers into agency teams: agencies get a proven way to scale outbound without the hiring risk, and SDRs get a path to a global career with fair pay and real respect.
Wesley Henderiks · Founder, GTM Experts
This is not a faceless marketplace. My name is on every SDR we train and every agency we serve — I personally run the matching calls.
Our mission
Bridge exceptional talent and ambitious agencies — and de-risk the hire.
Our mission is to connect exceptional GTM talent with ambitious agencies and take the risk out of the hire. We pre-vet, intensively train, and embed proven cold-callers into agency teams so you can scale outbound with confidence instead of guesswork.
The other half of that mission points the other way: the people doing this work deserve a path that goes somewhere — fair pay, dignity, and security, not a seat they can be dropped from. We hold both sides at once, on purpose.
Flywheel thinking
How treating talent well compounds into a better service.
We believe the way you treat people is not separate from the quality you deliver — it is the engine of it. Each turn of the loop makes the next one easier.
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Fair pay and dignity
We treat talent as professionals with a real career path — fair pay, benefits, and respect.
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Loyal, high-performing talent
People who are respected and supported stay, grow, and do their best work.
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Agencies get results
A motivated, well-trained SDR proving themselves on your leads moves the needle for your agency.
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Referrals and reviews
Happy agencies refer peers and vouch for the work — the most credible growth there is.
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More agencies
More agencies means more dedicated seats for the talent we train and place.
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More careers
More seats means more people we can lift into a global GTM career — and the loop turns again.
Where the talent comes from
That loop has a starting point. The GTM Talent Academy trains aspiring GTM Associates and feeds the proven ones into our SDR pipeline — so the same flywheel that rewards loyal talent also keeps replenishing the bench agencies hire from. Careers begin at the Academy and climb: GTM Associate, then SDR, and onward into the broader GTM ladder.
How we operate
The values we will not trade away.
Always Prove Before You Ask
We earn the engagement first. Your SDR trains for two weeks and proves themselves on your own leads before you commit to anything long-term.
The Caller is Never a Commodity
Every person we work with is a named professional with a career — never an interchangeable seat. We protect their time, their dignity, and their growth.
Quality Without Compromise
Every SDR clears a five-stage pre-vetting process. We reject more applicants than we accept, and no one goes live until you sign off.
Radical Transparency
You get a written report every Friday and call recordings you can review. We guarantee a process, not outcomes — replacement, not a refund — and we say so plainly.
Partnership Over Transaction
Founding agencies get lifetime benefits, not a one-off invoice. We win when you keep winning, so we build for the long relationship.
Founder-Led Integrity
This is not a faceless marketplace. My name is attached to every SDR we train and every agency we serve, and I personally run the matching calls.
Where we're headed
The long game: the world's most trusted GTM talent partner.
Today's flagship is a dedicated, named SDR from the Philippines. Our ambition reaches further: to become the partner agencies, and eventually SMBs and enterprises, turn to whenever they need proven GTM talent without the hiring risk. Here is the direction — not a timeline, and nothing here is bookable yet.
A global talent network
Today, our SDRs are based in the Philippines and work US and EU time zones. We aim to grow into a multi-region network so agencies can match talent to their markets and time zones.
- Philippines — serving US and EU Available now
- South Africa — serving UK and Europe Coming soon
- Argentina — English markets only Coming soon
- Kenya — serving UK and Europe On the roadmap
A widening role ladder
The career ladder starts at GTM Associate and branches: a sales track toward SDR and Account Executive, and non-sales tracks like GTM Engineer, Customer Success, and RevOps. We intend to open these roles to agencies over time, the same proven way we opened the SDR.
- SDR / Cold-caller Available now
- GTM Engineer Coming soon
- Account Executive On the roadmap
- Customer Success On the roadmap
- RevOps Analyst On the roadmap
Want to see it work on your own leads?
Bring on a dedicated, named SDR — trained for two weeks on your product and proven on your own leads before you commit. Zero placement fee for founding agencies.