The founder's letter
Built by an operator who kept seeing the same problem.
Great SDR talent and ambitious agencies kept missing each other. GTM Experts is the fix.
A note from the founder
I built this because the problem kept repeating itself.
Every GTM agency I talked to had the same story. Hire a freelance caller. No training. No visibility. Three months later, nothing to show for it.
The callers had the same story. Smart, motivated people working for less than they were worth, with no career path and no visibility into where the work could take them. Two problems that made each other worse.
GTM Experts trains one named rep on your product, puts them live on your leads, and gives you a weekly report with real numbers. If the fit is not right, we replace them. No excuses.
The people in our pool deserve a real career. That is why we built the GTM Talent Academy and why we publish the career ladder.
Wesley Henderiks, Founder
Founder-led Philippines talent, live now Both founding cohorts close June 14, 2026.
The mission
Two problems. One process.
Most agencies have no visibility into what their callers are actually doing. They hire a freelancer, skip the onboarding, and wonder why the pipeline is empty.
Great GTM talent sits in the Philippines and across emerging markets, capable, motivated, and underused. They get low pay, no career path, and no feedback on whether they are growing.
The GTM Experts process fixes both. One named rep, trained on your product, live on your leads, with a weekly report and a replacement guarantee. Fair pay, health insurance, and a real career ladder on the talent side.
How it works over time
The better we train talent, the better agencies do. The better agencies do, the more referrals we get.
- 01
Fair pay + dignity
Talent is treated like a career, not a gig.
- 02
Loyal talent
Low churn. Deep product knowledge. Real calls.
- 03
Agencies get results
Pipeline grows. Confidence builds.
- 04
Referrals
Happy agencies refer other agencies.
- 05
More agencies
More demand. More placements.
- 06
More careers
GTM Talent Academy supplies the pool.
The GTM Talent Academy is the supply engine. It trains GTM Associates, routes the best into the SDR pool, and seeds the longer career tracks as the cohort matures.
How we operate
Six things we actually do, not just say.
- Always Prove Before You Ask
- Your SDR trains for two weeks and proves themselves on your own leads before you commit to anything long-term. We earn the engagement first.
- The Caller Is Never a Commodity
- Every person we work with is a named professional with a career path. We protect their time, their dignity, and their growth.
- Quality Without Compromise
- Every SDR clears a five-stage pre-vetting process. We reject more applicants than we accept. No one goes live until you sign off.
- Radical Transparency
- You get a written report every Friday and call recordings you can review. The weekly report is proof, not a claim.
- Partnership Over Transaction
- Founding agencies get lifetime benefits, not a one-off invoice. We win when you keep winning.
- Founder-Led Integrity
- Wesley reads every application personally. A name is attached to every SDR we train and every agency we serve.
Where we are going
One geography today. Four on the roadmap.
Talent geography
Today, our SDRs are based in the Philippines. We are building outward into a multi-region network.
- Philippines Available now
- South Africa Coming soon
- Argentina Coming soon
- Kenya On the roadmap
Role ladder
AE, GTM Engineer, CS, and RevOps are on the roadmap as the pool matures.
- SDR / Cold-caller Available now
- GTM Engineer Coming soon
- Account Executive On the roadmap
- Customer Success On the roadmap
- RevOps Analyst On the roadmap
Ready to apply?
Both founding cohorts close June 14, 2026. After that, standard pricing applies and the founding benefits close permanently.