Only 3 of 5 founding SDR spots left — closes June 14, 2026
The Founding Agency Program: a dedicated SDR, proven on your leads.
A dedicated, exclusive SDR — trained for two weeks on your product, then proven on your
own leads during a two-week live trial before you commit to anything ongoing. Zero
placement fee for founding agencies, plus lifetime founding benefits.
Risk-free process: if the SDR isn't right, we replace them within your swap limit — a
replacement, never a refund.
A founder-led path you can see at every step. We present a curated shortlist from our
pre-vetted pool — we reject more applicants than we accept — so the SDR you work with
has already earned their place.
1
Selection & matching
Tell us your product, market, and outbound motion. We present a curated shortlist of three to five pre-vetted profiles within 48 hours, drawn from our pool — you sign off on who you work with before anything begins. We do not promise an unlimited bench; we reject more applicants than we accept.
2
Two weeks of custom training
Your SDR trains for two weeks on your product, ICP, and scripts. They do not go live on your leads until you sign off at the end of training.
3
Two weeks live on your own leads
Your dedicated SDR runs a two-week live calling trial on your leads, with transparent weekly reporting. A full-time SDR typically works in the range of 80–120 dials a day depending on list quality — an activity expectation we agree up front, never a promised outcome.
4
Extended trial (Full Commitment only)
Choose Full Commitment and the live trial extends across three months total, giving you two further months on the phones and more room to find the right fit. Test-First moves directly to the decision point at the end of four weeks.
5
Decision point
At the end you choose: continue on a managed retainer, hire your SDR directly with zero placement fee, or walk away with no further obligation. Trial fees are non-refundable — your protection is our replacement guarantee, not a refund.
Pricing & paths
Two founding paths — pick how much you want to prove
Both founding paths carry the same replacement guarantee and the same zero placement
fee. Test-First lets you see a trained SDR in action; Full Commitment gives you more
time on the phones and more room to find the right fit.
Path A · For Test-First
Test-First
€1,000/ 4 weeks
paid in full, before training begins
2-week intensive training, then live calling — your SDR does not go live until you sign off
4 weeks total: 2 weeks training + 2 weeks live calling
1 SDR swap if performance or fit is not right for you
A dedicated, pre-vetted SDR working exclusively for your agency
Weekly Friday activity report; call recordings available daily
Zero placement fee for founding agencies — forever.
Backed by our replacement guarantee: if the fit is not right, we replace the SDR within
the swap limit. We guarantee process, not outcomes — a replacement, never a refund.
When the engagement ends, you choose: move your SDR to a managed retainer at the founding
rate of €2,250/month, hire them directly with a €0 placement fee,
or walk away with no further obligation (no refund).
2-week intensive training, then live calling — your SDR does not go live until you sign off
3 months total: 2 weeks training + 2 weeks calling + 2 further months of live calling
Up to 2 SDR swaps across the engagement, so you can test up to 3 different SDRs
A dedicated, pre-vetted SDR working exclusively for your agency
Weekly Friday activity report; call recordings available daily
Zero placement fee for founding agencies — forever.
Backed by our replacement guarantee: if the fit is not right, we replace the SDR within
the swap limit. We guarantee process, not outcomes — a replacement, never a refund.
When the engagement ends, you choose: move your SDR to a managed retainer at the founding
rate of €2,250/month, hire them directly with a €0 placement fee,
or walk away with no further obligation (no refund).
Test-First is the low-commitment way to see a trained SDR in action. Most founding agencies
choose Full Commitment: a single upfront decision, more time on the phones, and more room to
find the right fit — the same replacement guarantee and zero placement fee apply to both.
How the two paths compare
Test-First (Path A)
€1,000 for four weeks — two weeks of training plus two weeks of live calling — with
one SDR swap if the fit isn't right. Moves directly to the decision point at the end.
Full Commitment (Path B)
€3,000 paid upfront for three months, with up to two swaps so you can test up to
three different SDRs, and two extra months on the phones beyond the trial.
When the engagement converts, founding agencies move to a managed retainer at the
founding rate of €2,250/month — a 10%
lifetime discount off the standard retainer of €2,500/month that applies after the
founding program closes.
What's included
Everything you get, phase by phase
The engagement is built around transparent process and a single point of contact —
so you always know what your SDR is doing and how the work is landing.
Selection & matching
A curated shortlist of pre-vetted SDR profiles to choose from — each with a professional photo, first name (privacy-protected until you select), an outbound-experience summary, and an accent and English description
A short intro video and a recorded mock call for every shortlisted profile
A 30-minute founder-led matching call and a 15-minute kick-off meeting once you choose
Training & live trial
A two-week intensive, fully customised training program on your product, ICP, and scripts
Your SDR does not go live on your leads until you sign off at the end of training
A dedicated SDR working exclusively for your agency during the live calling trial
Reporting & transparency
A written activity report every Friday — dials, contacts reached, meaningful conversations, meetings booked, and a QA score
Call recordings and transcripts in a secure shared folder; recordings available daily
On a managed retainer, a 30-minute Monthly Business Review
On a managed retainer
We handle all SDR compensation, benefits, payroll, legal compliance, ongoing QA, and coaching
A month-to-month engagement with 30-day written notice — no long-term lock-in
The same replacement guarantee, prioritised for retainer clients
After the trial
Three ways forward — your choice
When the engagement ends you decide what happens next. There is no automatic
rollover and no refund on the trial fee — the protection is the replacement guarantee.
Managed retainer
Keep your SDR on a month-to-month managed retainer at the founding rate of
€2,250/month, with 30-day written notice and no long-term lock-in.
Direct hire
Bring your SDR onto your own team directly with a €0
placement fee — a founding benefit that never expires.
Walk away
Decide it isn't a fit and walk away with no further obligation. The trial fee is
non-refundable; you owe nothing beyond it.
Lifetime founding benefits
—A 10% lifetime discount on every managed retainer, for life
—A 15% referral commission on the first three months of any agency you refer
—Priority access to new SDR talent pools before general release
The replacement guarantee
We replace until you're satisfied — within your swap limit
We don't do cash refunds — we do replacements until it's right. If the SDR isn't the
fit you need at any point during the engagement, tell us; after a brief debrief we
present a new profile within 48 hours, subject to pool availability, with a short
overlap for knowledge transfer where possible. Each swap counts toward your limit —
one on Test-First, up to two on Full Commitment.
We guarantee process, not outcomes. Outbound results depend on factors beyond our
control — your lead quality, your market, your product — so we never promise meetings
or results. What we guarantee is the replacement.
GTM Talent Academy
Coming soon
Build your own bench of trained GTM talent
The GTM Talent Academy is the entry rung of the same career ladder our SDRs climb —
GTM Associate to SDR, GTM Engineer, AE, CS and RevOps. It is built on a simple belief:
a caller is never a commodity. Every GTM Associate is trained, mentored, and treated
with the dignity and fair pay that real careers are made of.
It starts with free GTM training, a graduation interview, and a ready-to-hire pool of
GTM Associates — talent you will be able to bring on directly. We are opening this to a
small, bounded founding cohort of agency partners first, so your team helps shape the
program from the ground up.
—Early, bounded access to graduates of the GTM Talent Academy
—A direct say in how the founding program and its career ladder take shape
—Founding-partner terms shared with you inside a short, qualified conversation
Request Founding-Partner access — no checkout, just a short conversation.
The GTM Talent Academy is coming soon and is clearly subordinate to our founding SDR
offer — the only program you can apply for today.
Request Founding-Partner access
Tell us a little about your agency and we'll set up a short, qualified conversation —
no checkout, no commitment.
Referral program
Founding agencies earn 15%
Refer another agency or B2B company that signs a paid engagement and you earn a 15%
commission on their first three months of revenue — a founding rate locked for life,
with no cap on referrals.
For example: refer an agency that signs on at the standard retainer of €2,500/month,
and over their first three months — €7,500 collected — your 15% commission comes to
€1,125.
FAQ
Questions agencies ask us
How much does it cost?
There are two founding paths. Path A (Test-First) is EUR 1,000 and covers four weeks total: two weeks of custom training plus two weeks of live calling, with one SDR swap if needed. Path B (Full Commitment) is EUR 3,000 paid upfront and covers three months, with up to two swaps. Both carry a zero placement fee for founding agencies and no money-back refund — the guarantee is replacement.
What happens at the end of the engagement?
You choose one of three options: move your SDR to a managed retainer at the founding rate of EUR 2,250/month, hire them directly with zero placement fee, or walk away with no further obligation (trial fees are non-refundable).
What's included in the managed retainer?
A dedicated SDR working exclusively for you, with us handling compensation, benefits, payroll, legal compliance, ongoing QA and coaching, a weekly written performance report every Friday, and a 30-minute Monthly Business Review. It's month-to-month with 30-day written notice, and founding agencies keep a 10% lifetime discount.
How do you vet SDRs?
Every SDR clears a five-stage filter: application and resume screen, an intro-video assessment, a recorded mock call, a live video interview, and a reference or credential check where available. We reject more applicants than we accept, and only experienced SDRs reach your shortlist — never beginners.
Do you promise meetings or results?
No — we guarantee process, not outcomes. Outbound results depend on factors outside our control, such as your lead quality and market. What we guarantee is a replacement: if the SDR isn't right, we swap them, up to the limit for your path. No refunds.
How will I know how my SDR is performing?
You get a written activity report every Friday — dials, contacts reached, meaningful conversations, meetings booked, a QA score, plus call recordings and transcripts in a secure shared folder. Recordings are available daily, and the managed retainer adds a 30-minute Monthly Business Review.
Who is this for?
GTM agencies that sell outbound — outbound sales and lead-gen agencies, demand-gen teams with heavy cold-calling, RevOps agencies executing outbound, and full-stack GTM agencies with a dedicated outbound arm. Most are teams of 5–50 people serving US, UK, EU, or Australian markets in English.
Apply now
Apply to the Founding Agency Program
Only 3 of 5 founding SDR spots left — closes June 14, 2026
Founding spots are limited and the cohort closes June 14, 2026. Apply
below and we'll follow up with a short qualification call to make sure it's a fit both
ways.
—
Every SDR clears a five-stage pre-vetting filter — application screen, intro-video
assessment, recorded mock call, live interview, and a reference check where
available. We reject more applicants than we accept.
—
You see the work in the open: a written activity report every Friday, plus call
recordings and transcripts in a secure shared folder.
—
Risk-free process: if the SDR isn't right, we replace them within your swap limit —
a replacement, never a refund.
—
Founder-led from first call to sign-off — Wesley Henderiks personally runs the
matching and training oversight.